天府匠芯VI升级的思路,是参考基准方中logo字体结构进行的衍生作,在保持现代简洁感的同时呼应“匠芯”,从传统的椎卯结构中提取创意元素植入到基准总部的建筑物上,形成基准独有的城市体块,配合“用一座城,影响一座城”的广告语,展现模块结构化城市的创意视觉画面。
The idea of VI upgrade of Tianfu craftscore is the derivative of the logo font structure in the reference square, which echoes the "craftscore" while maintaining a modern sense of simplicity. It extracts creative elements from the traditional frame structure and implant them into the building of the base headquarters, forming a unique urban block of the base, with the slogan "with a city, influence a city". Show the creative visual picture of the modular structured city.