天府匠芯 TIANFUJIANGXIN

品牌/Branding
在梦想停驻处,开始新旅程
At the dream stop,Start our new journey
CD- 创意总监:LouisLuo- 罗雨石
AD- 艺术总监:LouisLuo- 罗雨石 PM- 项目负责人: LouisLuo- 罗雨石 Designers- 设计师 :Tifa- 胡蝶 / GlenAnkh-欧阳卓文/ Hao杨鑫浩 Client委托方:成都基准方中建筑设计有限公司 Time时间: 2020
天府匠芯VI升级的思路,是参考基准方中logo字体结构进行的衍生作,在保持现代简洁感的同时呼应“匠芯”,从传统的椎卯结构中提取创意元素植入到基准总部的建筑物上,形成基准独有的城市体块,配合“用一座城,影响一座城”的广告语,展现模块结构化城市的创意视觉画面。
The idea of VI upgrade of Tianfu craftscore is the derivative of the logo font structure in the reference square, which echoes the "craftscore" while maintaining a modern sense of simplicity. It extracts creative elements from the traditional frame structure and implant them into the building of the base headquarters, forming a unique urban block of the base, with the slogan "with a city, influence a city". Show the creative visual picture of the modular structured city.
Next project / 下一个项目

yaoguang 尧光

品牌/Branding
取自《山海经》『尧光之山,多金多玉』,若直译『尧光』,即为『高大的光』。
From the Chinese Book of Shan Hai Jing: 'The mountain of Yao Guang is full of gold and jade' which, if translated directly as 'Yao Guang', means 'tall light'.